Strategic Coaching for Directors Ready to Level Up

Helping filmmakers shape their careers with purpose, positioning, and strategy.

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What We Do

Real-world support for directors who want more work, better work, and work that feels like them.

💡 1. Creative Careers, Rewritten

CTRL is coaching and consulting for commercial directors who want more than just a reel—they want a career that excites them. We help you build a path that’s creatively fulfilling and commercially smart without sacrificing who you are as an artist.

🎯 2. Positioning with Purpose

Who you are as a director is your product. We help you define your voice, sharpen your narrative, and craft a positioning that makes it easy for the right people to say yes.

🧰 Tools that actually work

From practical outreach systems to setting short and long term goals, rate benchmarks, and rep strategies—we give you the tools to make smarter decisions, pitch better, and own your process. We're here to empower you as a creator.

🧠 4. One-to-One Coaching

Every director’s path is different. Our coaching is personalized, strategic, and no-BS. Whether you’re stuck, scaling, or pivoting, we help you move with clarity and confidence.

🌍 5. Built by Industry Insiders

CTRL was created by the experience of working closely with directors for over a decade. We know how the business really works—and we care about helping directors build careers that last.

Our Impact

in Numbers

Facts & Figures

600+

Directors worked with

From emerging talent to mid-career pivots and veteran directors evolving their next chapter

40+ markets

Global reach

Pitching internationally across the US, Europe, Middle-East and Asia while constantly developing new territories to pitch in.

13 Years

Managing talent

representing directors, coordinating international projects and developing new territories

3-5 Sessions

From Stuck to Clear

This isn’t endless coaching. It’s structured, strategic work designed to deliver clarity fast—whether you’re refining your positioning, navigating a pivot, or chasing bigger briefs.

The 4 stages of pitching

about us

Own your voice,

Build your path, Direct your future

I’ve spent over a decade repping directors, managing international shoots, and setting up the rooms where creative decisions—and careers—get made. I’ve seen the highs, the burnout, the stuck points, and the quiet wins no one claps for. I built CTRL because I know how hard it is to navigate this industry alone—and how powerful it can be when someone helps you see the bigger picture. This isn’t about fluffy advice or generic pep talks. It’s about clarity, strategy, and a real understanding of the creative life. I’ve helped directors at every stage find their voice, sharpen their positioning, and build careers they’re proud of.

I’d love to help you do the same.